I had the opportunity pitch for the 6th season promos for the FX show American Horror Story. The network had decided not the reveal the theme of the season and do all the branding with the number 6 and a question mark(?) instead. None of these concepts were used unfortunately. :(
“From haunted mansions to insane asylums, coven of witches to circus freaks and supernatural hotels, the American Horror Story anthology has built a rich legacy explorating various horror genres. But Season 6 is taking on a very different approach with a comprehensive black-out campaign anchored on the mark of ?6. As of then, the AHS website has gone dark to initiate the launch. To tease out this mark, FX was producing a series of 16 teasers, each based on a sub-genres of horror that taps into different aspects of human fears. The promos will extrapolate from genre-specific visuals - gothic horror, religious horror (exorcism/devil), nature horror (nature gone awry), science (Frankenstein or animal hybrids), paranormal, body & mutation (of being inhabited by foreign entities) to name a few.”